Our Approach

8Budget

• Our team will provide different budget scenarios using different publishers/methodologies depending on your recruitment needs and acceptable response rates (RRs).

1Panel Size

• How will many people sign up but never participate? (non responders).
• How many can we expect to stop responding over time? (attrition).

2Identify red flags

• Tough targets (groups unlikely to answer surveys like men 18-24).
• Low incidence (Women who live in Tampa, and shop for blue jeans every Tuesday).
• Blind panel (non branded - no respondent affinity or trust).
• Aging issues (Groups needing constant refresh such as pregnant women).
• Sensitive panel ( Cancer patients).

3How targeted should you be in your recruit?

• What does your Optimum Panel Distribution (OPD) look like?
• Should we look for natural fall out or add quotas?
• How your targets will impact cost/time?

4How quickly do you need to recruit?

• Are you able to stagger the recruit, first using internal sources to then fill any gaps with purchasing panellists?
• Are you able flexible with quotas/targets for a faster recruit?
• How fast can I recruit given my budget/quotas?

5What is your ongoing retention and engagement plan?

• Are you going to make it worth people while to be on your panel?
• What intrinsic & extrinsic motivators are you going to use?
• Are you sending a welcome survey after 24 hours?

6When should you purge no responders?

• After the first 3-5 studies per respondent or at 3 months depending on your research schedule.
• During this time you should check attrition. Evaluate the panel against your OPD and assess for scheduling your refresh.

7When should you refresh?

• The timing on this will be determined by the results of your 3 month purge and panel assessment but usually falls in the 6 month mark when you are doing your “deep dive” panel health check.